What’s your Story?

May 28, 2010

Ok, this is going to be short, but sweet! I had a conversation with a good friend of mine recently and the conversation triggered my awareness to something that is LIFE CHANGING IMPORTANT! Often times in life we have two modes; that of feeling good or great, and that of not feeling good (some would call that state feeling bad).

In our conversation, I made a huge distinction and that is, often time when we are feeling good or great it’s because our INTERNAL STORY that we are telling ourselves is a good story. Good feelings emanate, the sun is shining and there’s not a worry in the world.

However, when our INTERNAL STORY is not so good or (bad), we have the tendency to focus on what’s going wrong, how things aren’t working, how we are running out of cash, how bad the job market is, how the world is going to end by 2012…. You get the point.

This is all driven by our INTERNAL DIALOGUE. I go into more detail on this topic and the psychology of why this occurs in my book, “How to Find Your Dream Job, Even in A Recession”.

Anyway, the morale to this STORY is that I hope you are now aware of the stories you are telling yourself each day – this is the one thing that determines how you feel and WHAT YOU GET OUT OF LIFE EVERYDAY.

Until we meet again.

Ron Nash
Master Career Strategist
http://www.The Friend Zone.TV
“If you’re not a Friend, you’re just another job seeker”

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How to Use Linkedin to Find Your Dream Job

April 28, 2010

Ok, if you were on my call on Monday, you’ll know that I cover some of these points! Actually, I didn’t have enough time to cover lots of them so I thought I’d blog about them to give you a little more information.  Feel free to reach out to me with any questions that you might have!

  1. Let’s Start with a Perfect Profile
  • Elements of a complete profile
    • Upload a picture: Make this a professional headshot – nothing inappropriate! Nothing Blurry or Weird – No Artistic Statement for us artists
    • Summary: When writing the summary it might be useful for you to keep in mind the following: If someone were introducing you to another person, what would you want this person to know about you and why?
    • Descriptions about past jobs: This will help viewers understand where you come from in more depth than your summary will.
      • Treat this as your online CV – the easiest way to complete this section is to cut and paste sections of your CV, to ensure it includes a good number of keywords.
      • Use bullet points.
      • Include any contract work, non-profit assignments, or any other work experience.
      • Education: Start at Secondary and Undergraduate education. You can also list vocational education or any courses you have attended.
      • Profile is limited to 2000 characters which is more than enough if you use bullet points and concise statements.
      • Have more than 30 contacts: This shows viewers of your profile that you are professional and that you know how to network. Also, by increasing the number of people you are connected to, you increase the likelihood of people viewing your profile.
      • Recommendations: Sometimes, what other people write about you is more valuable that what you write about yourself. A good way to get recommendations is to recommend other people. Recommendations don’t necessarily have to come from people who work above you.
      • Customize your URL: This will help your profile rank higher on Google and make it easier for people to find you. Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname.”
      • Create a 100% Complete Profile
      • Empty Profiles give the impression that you don’t care
        • Have you ever gone to a blog or a website that hasn’t been updated in a while? How did it make you feel?
      • Profile Should be search engine optimize (SRO – Search Resume Optimized)
        • Linkedin utilizes technology for keyword searching so your profile should be optimized for this.
        • You should include as many key words in your profile as possible, bullet points are a great opportunity to do this.
        • The Specialty Section at the end of your profile is your real keyword string in Linkedin – you can find out what keywords come up frequently by searching Google for them.
        • Your Resume should be optimized for this as well – I cover this in more detail in my intensive course.
    • Connections
      • How many connections do you have?
      • People with More than twenty connections are thirty four times more likely to be approached with a job opportunity than people with less than five (In our survey we found that everyone who responded, the least was 16 and the highest was 300+) How many do you think I have?
    • Recommendations
      • How many do you have?
      • How many do you think I have? I currently have 60 people who have endorsed me – If you did one of our exercises you’ll know what people are saying about my coaching and coaching system – they speak volumes for me so that I don’t have to sell you anything.
      • Why you should have them
        • They’re like reference checks before you even apply
        • It’s someone endorsing your work to the public
      • How to get them
      • Finally be sure your profile AND resume are error free! If you need to hire a professional service for this – it’s worth the money!

Needless to say that I have a lot more to say on this subject and don’t want to overwhelm you all at once, so stay tuned for my next weeks blog which will cover more on “How to Use Linkedin to Find Your Dream Job”.

Ron Nash
Dream Job Strategist
http://www.TheFriendZone.Tv
“If you’re not a Friend, you’re just another job seeker”