What’s your Story?

May 28, 2010

Ok, this is going to be short, but sweet! I had a conversation with a good friend of mine recently and the conversation triggered my awareness to something that is LIFE CHANGING IMPORTANT! Often times in life we have two modes; that of feeling good or great, and that of not feeling good (some would call that state feeling bad).

In our conversation, I made a huge distinction and that is, often time when we are feeling good or great it’s because our INTERNAL STORY that we are telling ourselves is a good story. Good feelings emanate, the sun is shining and there’s not a worry in the world.

However, when our INTERNAL STORY is not so good or (bad), we have the tendency to focus on what’s going wrong, how things aren’t working, how we are running out of cash, how bad the job market is, how the world is going to end by 2012…. You get the point.

This is all driven by our INTERNAL DIALOGUE. I go into more detail on this topic and the psychology of why this occurs in my book, “How to Find Your Dream Job, Even in A Recession”.

Anyway, the morale to this STORY is that I hope you are now aware of the stories you are telling yourself each day – this is the one thing that determines how you feel and WHAT YOU GET OUT OF LIFE EVERYDAY.

Until we meet again.

Ron Nash
Master Career Strategist
http://www.The Friend Zone.TV
“If you’re not a Friend, you’re just another job seeker”


Which Box Are You In?

May 6, 2010

I just had the pleasure of delivering a tough love coaching session to someone who is in my Dream Job Online Coaching Program. The conversation was triggered by an event that occurred within the last 24 hours. Truth be told is that I had promised for a couple of months that I was going to make an introduction to a friend of mine who is a principal partner for a very busy architectural firm, but hadn’t done it. So in my recent conversation with him I took massive action and created an introductory email that included his resume.

Within 24 hours I had a response from my friend (hiring manager) stating, “While we are very busy, we are being very careful about hiring people at this time, however, I’m always interested in meeting very talented people.” Mind you, this is a multi-national architectural firm.

Now, I was absolutely delighted when I saw the email and expected a very enthusiastic phone call from my candidate. No – nada – nothing! I waited for a day before I made the call to ask if he had seen the email and he replied that he did. I naturally asked why he didn’t call me follow up on the opportunity. He then started to tell me his “STORY”, you know the thing that many of us do by default when we know that we are full of SHITE!

I listened, as I always do. Then I asked him a few questions, but the biggest question was, “Which Box Are You In?” He replied, “What do you mean?”

I told him a story about an amazing friend of mine named Kenrick Chatman, who has a website called The Career Catalyst.

Kenrick actually reaches out to top Authors, CEO’s, or anyone willing to share information that will benefit a job seeker in this economy. His show and blogs are AWESOME!

Kenrick was unemployed for almost one year before accepting an offer from a company recently. He created this show which allowed build relationships with anyone he targeted.

You see, Kenrick is a fearless person who will do anything that he can to position his brilliance as a savvy out-of-the-box solutions provider (which is what Corporate America resonates with – people who solve problems), which is why he is and will always be employed and employable.

I asked my candidate from Kenrick’s example, “Which Box Are You In?” I said, because Kenrick truly doesn’t even acknowledge that there is a box; but most of us live inside of the constraints of a box.

In fact, I challenged him to do the following:

1. Review and list everything you’ve done this month toward your job search
2. List how many networking, webinars, groups you’ve attended
3. Note whether any of the events gave you “Mission Critical Information”
Note – did you put the information to work or did you do like most people and listen with no action
(many people listen to great ideas and do nothing, they are all in the same box!!!)
4. List how many decision makers you were able to connect with as a result of this information
5. Be very honest with yourself – STOP the things that are not producing tangible results – they are just fillers. DO MORE of the things that produce results
6. Spend more time learning to be outside of your box, which is your comfort zone.

In other words stop doing what EVERYONE else is doing, especially if it’s not working. There are many support groups that exist where people are sharing stories of their struggles and other information, which can be useful, but I’m not a fan of “Pity Parties”, this is the time to be different in your approach.

I can tell more of this story, but the moral is very simple. If you are currently finding yourself in a place where you are not getting the results you need in your job search, ask yourself very honestly, “Which Box Am I In”.

Ron Nash
Master Dream Job Strategist
The Friend Zone.TV
“If you’re not a Friend, you’re just another job seeker!”


How to Use Linkedin to Find Your Dream Job

April 28, 2010

Ok, if you were on my call on Monday, you’ll know that I cover some of these points! Actually, I didn’t have enough time to cover lots of them so I thought I’d blog about them to give you a little more information.  Feel free to reach out to me with any questions that you might have!

  1. Let’s Start with a Perfect Profile
  • Elements of a complete profile
    • Upload a picture: Make this a professional headshot – nothing inappropriate! Nothing Blurry or Weird – No Artistic Statement for us artists
    • Summary: When writing the summary it might be useful for you to keep in mind the following: If someone were introducing you to another person, what would you want this person to know about you and why?
    • Descriptions about past jobs: This will help viewers understand where you come from in more depth than your summary will.
      • Treat this as your online CV – the easiest way to complete this section is to cut and paste sections of your CV, to ensure it includes a good number of keywords.
      • Use bullet points.
      • Include any contract work, non-profit assignments, or any other work experience.
      • Education: Start at Secondary and Undergraduate education. You can also list vocational education or any courses you have attended.
      • Profile is limited to 2000 characters which is more than enough if you use bullet points and concise statements.
      • Have more than 30 contacts: This shows viewers of your profile that you are professional and that you know how to network. Also, by increasing the number of people you are connected to, you increase the likelihood of people viewing your profile.
      • Recommendations: Sometimes, what other people write about you is more valuable that what you write about yourself. A good way to get recommendations is to recommend other people. Recommendations don’t necessarily have to come from people who work above you.
      • Customize your URL: This will help your profile rank higher on Google and make it easier for people to find you. Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname.”
      • Create a 100% Complete Profile
      • Empty Profiles give the impression that you don’t care
        • Have you ever gone to a blog or a website that hasn’t been updated in a while? How did it make you feel?
      • Profile Should be search engine optimize (SRO – Search Resume Optimized)
        • Linkedin utilizes technology for keyword searching so your profile should be optimized for this.
        • You should include as many key words in your profile as possible, bullet points are a great opportunity to do this.
        • The Specialty Section at the end of your profile is your real keyword string in Linkedin – you can find out what keywords come up frequently by searching Google for them.
        • Your Resume should be optimized for this as well – I cover this in more detail in my intensive course.
    • Connections
      • How many connections do you have?
      • People with More than twenty connections are thirty four times more likely to be approached with a job opportunity than people with less than five (In our survey we found that everyone who responded, the least was 16 and the highest was 300+) How many do you think I have?
    • Recommendations
      • How many do you have?
      • How many do you think I have? I currently have 60 people who have endorsed me – If you did one of our exercises you’ll know what people are saying about my coaching and coaching system – they speak volumes for me so that I don’t have to sell you anything.
      • Why you should have them
        • They’re like reference checks before you even apply
        • It’s someone endorsing your work to the public
      • How to get them
      • Finally be sure your profile AND resume are error free! If you need to hire a professional service for this – it’s worth the money!

Needless to say that I have a lot more to say on this subject and don’t want to overwhelm you all at once, so stay tuned for my next weeks blog which will cover more on “How to Use Linkedin to Find Your Dream Job”.

Ron Nash
Dream Job Strategist
http://www.TheFriendZone.Tv
“If you’re not a Friend, you’re just another job seeker”


No Plan, No Goals, No Vision!!!

April 10, 2010

Ok, if you’ve followed me at all, you’ll know that I am way overdue for a blog! In fact, this is my first blog in 2010 and we’re already in April, OMG!!!

Now, you may or may not ask, what happened and where have you been. So the short story is, that I’ve been resting my brain and getting refocused. The long story is more interesting.

For any of you who know me or have seen me speak, you’ll know that I’m fairly energetic (without coffee). I usually have my goals set and my vision in focus by December of every year so that I can come into the New Year kickin’ butt and taking names.

But, not this year, actually, it’s the first time in almost 15 years that I haven’t done my usual process… Why? Because I needed rest. In 2008 I wrote my first book, “How to Find Your Dream Job, Even in a Recession” and built the e-learning system that accompanies the book all in the same year!

In 2009, I started the process of marketing and speaking to promote my efforts. I spent an entire year learning more about social media marketing, being on radio shows and travelling to speak at any place that would have me. Mind you, I did all of this while volunteering at my kids school, cleaning house, doing laundry (including folding), cooking, shopping and being a good husband (my wife gets a cup of tea in bed everyday – during the week and Saturday’s).

What does all this have to do with goals or plans? A lot. Here’s what I noticed has been going on with myself. After re-inventing myself due to the market change and life changes necessary, I had to create a whole new direction for my career, which was documented in my book.

At the end of this two your extensive process, I’ve need to rejuvenate, which is a natural process for all living things. The challenge is that many times we do not honor the body and it’s need to rejuvenate, thus, we continue forcing ourselves to keep going. The story that we have to make money is one of the biggest things we tell ourselves to keep us moving.

Truth be told is that when you need to rest the brain and or the body, it has a way to get your attention. Sometimes they even make us sick in order to get our attention so that we’ll slow down a little. When that happens, the money story becomes null and void – you must slow down and rejuvenate.

We’ll here it is April 11th and while I’ve been rejuvenating, I’ve still been actively involved in re-visioning my life. This is part of the dream job vision process that I teach in my online course. Yes, even I have to do what I teach and it works!

So far this year, I’ve worked with Mr. Cesar Millan (Dog Whisperer), Don Miguel Ruiz (Author of The Four Agreements and The Fifth Agreement), Carlos Santana, Eckhart Tolle, and some others.

I only say this to let you know that my dreams are also important as I blaze the trail to help people achieve their dreams, even in a down economy.

So, as I rejuvenate and recalibrate, my new vision is starting to arise from the rest that I’ve allowed and my goals are starting to make sense again. So the moral of this story is, it’s ok to not set goals or have a plan; sometimes its necessary to listen to your internal voice, which is your instinctual self.

Take time to listen to that voice daily; it’s truly a gift from the universe that many of us don’t utilize, but it is your compass in life if you honor it. My friend Cesar Millan speaks about the Instinctual nature of people in all of his books and in his work as The Dog Whisperer, I encourage you to listen to what he has to say, because it’s not just about dogs.

Ron Nash
Dream Job Strategist
http://www.TheFriendZone.Tv
“If you’re not a Friend, you’re just another job seeker”


How to use Twitter to find your Dream Job

September 27, 2009

My natural question to you is what is a dream job?
In my book, “How to find your dream job, even in a recession” I outline a dream job as being similar to a square; I call it the Euclidean Career Square – Dream Job Formula

Here are 5 strategies on how I recommend using Twitter to find your Dream Job!

Step One:
Create a FREE account on Tweetmyjobs.com.
• Go to www.Tweetmyjobs.com and follow the 5 steps on the user interface; this will help you begin utilizing the power of twitter.

• Create a professional profile; HR Professionals are paying closer attention to job seekers social media appearances – this can work for you or against you; be smart about how you want to be perceived. Use this link www.twitterbacks.com for ideas on creating a professional-looking Twitter background, including side bar identification information. You may also want your online resume or blog to be listed as a link on your Twitter Profile.

Step Two:
Create a targeted search.

• Create a list of 50 target companies by using;

o Twitter search (search.twitter.com) facility to search for opportunities all over twitter – type in the key words (for example ‘cardinal health’) and you will be able to see who what opening positions cardinal has.

o Twitter search (search.twitter.com) to search specific job opportunities, i.e. Marketing Vacancy

The great thing about Twitter is that you can you can subscribe to receive updates so you can get updates of people talking about opportunities; this can help you create new relationships with people in your industry.

Here are some additional tools for job searches on twitter:
TwitterJobSearch.com

TwitterJobSearch.com is a job search engine that searches Twitter for jobs that match the keywords that you enter.

JobShouts
JobShouts.com is a free resource for both employers and job seekers. Employers can post their jobs for free; those jobs are then automatically “tweeted” to users on Twitter.

JobAngels
JobAngels.org started with the objective of asking those who could to help one person find a job.

Many other companies have a corporate presence on Twitter. Search by the company name to find them.

Twitter Name Search

Twellow Twitter Yellow Pages

Step Three:
Use my Linkedin Strategy at this point!!!
I recommend that you to listen to my previous two highly acclaimed episodes “How to Use LinkedIn like a Headhunter I & II. Go to www.Blogtalkradio.com/thecareercatalyst.com. This is a crucial piece of my Twitter Dream Job strategy!

Most importantly, use these strategies in tandem – do one with the other in both directions. i.e. Find companies on Twitter and search Linkedin, visa, versa. This will help you to find profiles of people inside of companies that you can develop rapport and deeper relationships with.

Step Four:
Go to www.TheFriendZoneTV.com

• Go to the menu bar and click on Twitter Tab

• Follow me on Twitter (Career Zone)

Step Five:
Nurture your network by sharing knowledge and resources
Again, don’t be a taker, be a giver! Twitter provides an amazing opportunity to show that you have expert knowledge and skills make sure there is a balance between what you Tweet and providing tips or resources sharing your professional knowledge. Use this opportunity to participate in strategic Twitter conversations and rapport! You only have 140 characters to achieve this with; be very concise. Consider using a Tiny URL to direct individuals to longer posts – www.TinyUrl.com.

Ron Nash
Master Career Strategist
http://www.TheFriendZoneTv.com
“If you’re not a Friend, you’re just another job seeker”


Fear of the 400 Pound Phone and your Job Search!

August 25, 2009

Ok – As many of you know, this is a very challenging economy and as I’ve stated a number of times, this time your job search requires thinking “out of the box”. But what does that mean? For MANY of you, your job search consists of going to Monster.com, Careerbuilder.com, or a company’s website to apply. And after a certain amount of time with little or no result, you become frustrated. You then say that “there are no jobs out there”. And like ever other “in the box” job seeker does – you give up….At this point, settling for anything becomes your default; because you never did the work.

The interesting thing about your job search is that you are closer to having results than you may think, you just need a 2 millimeter shift in how you think. What I mean is that instead of just looking on Monster and Career Builder, you can use other resources such as Linkedin.com – check out my blog on Social Networks as well as the menu bar on my website under “Career Resources”.
You see, the biggest challenge that most job seekers have is what I want to call “Fear of the 400 Pound Phone” (I’ll credit Matt Bud for that term). Yes, phone call reluctance is the NUMBER ONE KILLER of job seekers.

I’ve spent the last 15 years of my life on the phone as a professional Headhunter. I’ve seen many people come and go in my profession. The one’s who made it are the one’s who didn’t mind dialing (don’t get me wrong – you have to have some other skills to be successful in headhunter) and doing the heavy lifting!
Many job seekers are afraid of picking up the phone and doing the heavy lifting or making the phone calls.

5 Top Reasons for Phone-a-phobia:
1. Fear of not knowing what to say; and that you’ll embarrass yourself.
2. Fear of Rejection, that someone will not be interested.
3. Fear of talking to someone you don’t know; many people don’t know how to build rapport with strangers.
4. Fear that will blow a potential lead and can never go back!
5. Fear that you won’t be successful in your attempt to network or find a job.

Ok – there are probably more that I can mention, but the truth is that these are all things that can be overcome quite easily. How????? Yes, that’s the question of the day. By doing one simple thing. PREPARING!
As a headhunter, one of the things that has led to my continued success is preparing for the task at hand.

5 Cures for Phone-a-phobia:
1. Prepare a list of potential clients (50 companies)
2. Have a list of prepared questions.
3. Have your 15 second elevator pitch ready.
4. Have your resume ready (professionally written or critiqued is a must).
5. Have a phone script ready. (I provide one in my FREE book!)
6. Have a regiment that you stick to – this requires discipline and accountability!

Just like a golf swing, the more you do it the better you get. Maybe a better analogy is walking – when you were a baby, you didn’t know how to walk, but you kept trying – look at you know!

I recommend that you listen to my “How to use Linkedin like a Headhunter” audio FREE @ http://www.blogtalkradio.com/thecareercatalyst. You can also download my book for FREE for a limited time. My site has a ton of valuable information that you can use.

The winds of life are always blowing, it is you who must raise the sails!

Ron Nash
Master Career Strategist
http://www.TheFriendZone.Tv
“If you’re not a Friend, You’re just another job seeker


Action creats Motion and Motion creates Results!

August 19, 2009

Ok – some of you are saying this Ron Nash guy always writes very philosophical blogs. Well, you’re right, I’m a philosopher – philos means Love and sophia means wisdom. Get it – philos sophia – philosophy….Love of Wisdom. Which brings me to my story. I had a wonderful conversation with an outstanding friend of mine whom I’ve known for almost 15 years. She told me about how she was laid off 3 months ago and how no one was responding to her resume through Monster, Career Builder and by directly applying to companies through their websites.

In fact, she told me that one position she applied to online had over 435 applicants! There is little chance of being seen in that type of cattle call. The cool thing about what we discussed was her ability to think ‘out of the box’. She told me that she finally got tired of having NO RESULTS and decided to learn to use Linkedin. After her crash course she performed searches for anyone that she had worked with in the past who might lead her to another connection.

She finally found a person she worked for in the past but had not way of contacting here, because the Linkedin profile was not updated (always keep your profile updated, you never know how it will help!). However, Linkedin provided enough information for her to dig a little deeper and track this person down at another company. She used some of the same strategies that I talk about on my FREE audio, “How to use Linkedin like a Headhunter“. My friend was able to make a connection which led to two interviews almost immediately by working her “FRIEND NETWORK”.

Because her friend recommended her, things are moving FAST! She immediately was able to create an with the CEO and VP of HR, that’s a story worth telling. I only tell this story to illustrate the idea that you MUST have ACTION which creates MOTION and the natural by product is RESULTS! If you follow the steps in my Linkedin strategy, you WILL produce results – it’s that simple.

I encourage you to think outside of YOUR box and to try things you haven’t tried before. There is an old friend or new friend out there waiting to help you find your dream job.

Remember my mantra – “If you’re not a friend, you’re just another job seeker!

Ron Nash
Master Career Strategist
Author of “How to Find Your Dream Job, Even in a Recession”
http://www.TheFriendZone.Tv