How to Use Linkedin to Find Your Dream Job

April 28, 2010

Ok, if you were on my call on Monday, you’ll know that I cover some of these points! Actually, I didn’t have enough time to cover lots of them so I thought I’d blog about them to give you a little more information.  Feel free to reach out to me with any questions that you might have!

  1. Let’s Start with a Perfect Profile
  • Elements of a complete profile
    • Upload a picture: Make this a professional headshot – nothing inappropriate! Nothing Blurry or Weird – No Artistic Statement for us artists
    • Summary: When writing the summary it might be useful for you to keep in mind the following: If someone were introducing you to another person, what would you want this person to know about you and why?
    • Descriptions about past jobs: This will help viewers understand where you come from in more depth than your summary will.
      • Treat this as your online CV – the easiest way to complete this section is to cut and paste sections of your CV, to ensure it includes a good number of keywords.
      • Use bullet points.
      • Include any contract work, non-profit assignments, or any other work experience.
      • Education: Start at Secondary and Undergraduate education. You can also list vocational education or any courses you have attended.
      • Profile is limited to 2000 characters which is more than enough if you use bullet points and concise statements.
      • Have more than 30 contacts: This shows viewers of your profile that you are professional and that you know how to network. Also, by increasing the number of people you are connected to, you increase the likelihood of people viewing your profile.
      • Recommendations: Sometimes, what other people write about you is more valuable that what you write about yourself. A good way to get recommendations is to recommend other people. Recommendations don’t necessarily have to come from people who work above you.
      • Customize your URL: This will help your profile rank higher on Google and make it easier for people to find you. Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname.”
      • Create a 100% Complete Profile
      • Empty Profiles give the impression that you don’t care
        • Have you ever gone to a blog or a website that hasn’t been updated in a while? How did it make you feel?
      • Profile Should be search engine optimize (SRO – Search Resume Optimized)
        • Linkedin utilizes technology for keyword searching so your profile should be optimized for this.
        • You should include as many key words in your profile as possible, bullet points are a great opportunity to do this.
        • The Specialty Section at the end of your profile is your real keyword string in Linkedin – you can find out what keywords come up frequently by searching Google for them.
        • Your Resume should be optimized for this as well – I cover this in more detail in my intensive course.
    • Connections
      • How many connections do you have?
      • People with More than twenty connections are thirty four times more likely to be approached with a job opportunity than people with less than five (In our survey we found that everyone who responded, the least was 16 and the highest was 300+) How many do you think I have?
    • Recommendations
      • How many do you have?
      • How many do you think I have? I currently have 60 people who have endorsed me – If you did one of our exercises you’ll know what people are saying about my coaching and coaching system – they speak volumes for me so that I don’t have to sell you anything.
      • Why you should have them
        • They’re like reference checks before you even apply
        • It’s someone endorsing your work to the public
      • How to get them
      • Finally be sure your profile AND resume are error free! If you need to hire a professional service for this – it’s worth the money!

Needless to say that I have a lot more to say on this subject and don’t want to overwhelm you all at once, so stay tuned for my next weeks blog which will cover more on “How to Use Linkedin to Find Your Dream Job”.

Ron Nash
Dream Job Strategist
http://www.TheFriendZone.Tv
“If you’re not a Friend, you’re just another job seeker”


No Plan, No Goals, No Vision!!!

April 10, 2010

Ok, if you’ve followed me at all, you’ll know that I am way overdue for a blog! In fact, this is my first blog in 2010 and we’re already in April, OMG!!!

Now, you may or may not ask, what happened and where have you been. So the short story is, that I’ve been resting my brain and getting refocused. The long story is more interesting.

For any of you who know me or have seen me speak, you’ll know that I’m fairly energetic (without coffee). I usually have my goals set and my vision in focus by December of every year so that I can come into the New Year kickin’ butt and taking names.

But, not this year, actually, it’s the first time in almost 15 years that I haven’t done my usual process… Why? Because I needed rest. In 2008 I wrote my first book, “How to Find Your Dream Job, Even in a Recession” and built the e-learning system that accompanies the book all in the same year!

In 2009, I started the process of marketing and speaking to promote my efforts. I spent an entire year learning more about social media marketing, being on radio shows and travelling to speak at any place that would have me. Mind you, I did all of this while volunteering at my kids school, cleaning house, doing laundry (including folding), cooking, shopping and being a good husband (my wife gets a cup of tea in bed everyday – during the week and Saturday’s).

What does all this have to do with goals or plans? A lot. Here’s what I noticed has been going on with myself. After re-inventing myself due to the market change and life changes necessary, I had to create a whole new direction for my career, which was documented in my book.

At the end of this two your extensive process, I’ve need to rejuvenate, which is a natural process for all living things. The challenge is that many times we do not honor the body and it’s need to rejuvenate, thus, we continue forcing ourselves to keep going. The story that we have to make money is one of the biggest things we tell ourselves to keep us moving.

Truth be told is that when you need to rest the brain and or the body, it has a way to get your attention. Sometimes they even make us sick in order to get our attention so that we’ll slow down a little. When that happens, the money story becomes null and void – you must slow down and rejuvenate.

We’ll here it is April 11th and while I’ve been rejuvenating, I’ve still been actively involved in re-visioning my life. This is part of the dream job vision process that I teach in my online course. Yes, even I have to do what I teach and it works!

So far this year, I’ve worked with Mr. Cesar Millan (Dog Whisperer), Don Miguel Ruiz (Author of The Four Agreements and The Fifth Agreement), Carlos Santana, Eckhart Tolle, and some others.

I only say this to let you know that my dreams are also important as I blaze the trail to help people achieve their dreams, even in a down economy.

So, as I rejuvenate and recalibrate, my new vision is starting to arise from the rest that I’ve allowed and my goals are starting to make sense again. So the moral of this story is, it’s ok to not set goals or have a plan; sometimes its necessary to listen to your internal voice, which is your instinctual self.

Take time to listen to that voice daily; it’s truly a gift from the universe that many of us don’t utilize, but it is your compass in life if you honor it. My friend Cesar Millan speaks about the Instinctual nature of people in all of his books and in his work as The Dog Whisperer, I encourage you to listen to what he has to say, because it’s not just about dogs.

Ron Nash
Dream Job Strategist
http://www.TheFriendZone.Tv
“If you’re not a Friend, you’re just another job seeker”